All posts in Featured

The Key to Effective Delegation

The Key to Effective DelegationIt has been said by many that the key to success is delegation of tasks and responsibilities. Business leaders of large and small enterprises know the value of delegation, yet lack the necessary principles of delegation, so they take on far too many tasks under the guise of “if you want anything done right, you have to do it yourself.” Today, in the middle of an economic storm, delegation is a more important leadership task than ever before.

The following is an excerpt from the book, The Entrepreneur’s Bill of Rights, by DJ Dunworth:

The question of whether to delegate or not is often considered a personal choice of many managers. In reality, there is no choice. “If one is to be a successful manager at your company, delegation is a necessity.” A basic principle of organizational management states that enough authority shall be delegated to a manager to take the necessary action(s) for accomplishing an objective.

Principles of Delegation

In any situation or organization department, the principles of delegation are unwavering:

  • In the accomplishment of an objective, one must select the appropriate individual(s). Be sure to select someone capable of performing the task under typical circumstances and the period involved.
  • Employees and/or contractors need to be effectively trained to ensure they “have what it takes” to be contributing toward accomplishing the objective in question.
  • Ensure they understand the parameters of the objective, providing them with both the authority and the understanding that they are accountable.
  • All parties should agree on the scope and specific results to be achieved, as well as the performance standards for a successful completion.
  • Use fairness in delegation; delegate both enjoyable and difficult tasks evenly.
  • Ensure that all subordinates/contractors are trained and have the necessary skills to be successful.
  • Establish timely yet achievable goals with enough time allotted to achieve the goals satisfactorily. Nothing is more demotivating than to be assigned a goal without enough time to achieve it.

Every manager delegates (or doesn’t) differently. Sometimes delegation is necessary to further develop an individual for future responsibility, but often delegation is needed to simply get more done. Most weakly trained management personnel take far too much responsibility on themselves, rather than delegating tasks to subordinate employees. This is primarily out of either fear of failure, or a matter of control. They fail to realize that accomplishing tasks and objectives through others is the basic role for which they were hired.

A simple way to identify tasks and objectives for delegation is to merely develop a prioritized list. Once written, re-evaluate the entire list and place them in A, B, and C categories. A manager may wish to keep the A and B tasks, and delegate the C, or less important tasks. This may be fine in the early stages of management, but may prove to be an unreliable method long term. However, for the sake of this article, let us presume the less favorable, less critical tasks can be delegated, using the aforementioned principles. One rule to remember is to follow up on what is delegated, thereby ensuring the completion of tasks, minimizing personal time spent on these tasks, and communicating to others of your trust in them.

Today’s Admin is a Virtual Assistant firm providing an affordable way for entrepreneurs to get more done effectively and efficiently. Call us today to learn more about how we can help your company run more efficiently.

Top

Why Should You Hire A Virtual Assistant?

Why Should You Hire A Virtual Assistant?You will find that that you can get more done by adding something missing in your company. Regardless of size, there is always a project, deadline or urgent matter that puts stress on the organization. Too many of those situations demotivate staff, lower productivity on day-to-day operations, and can lead to customer dissatisfaction, should the deadlines slip. Virtual Assistants are much more than administrative support personnel. VA’s not only perform routine tasks so that you can focus on day to day business without worrying about the little things, they are experts in many segments of today’s marketing trends.

Good virtual assistant firms (like Today’s Admin) have resources at the touch of a button, such as REAL SEO experts, copywriters, ghostwriters, web design; content marketing, video and audio marketers and more. It is truly cost prohibitive for most small and medium sized firms to employ this many experts and still make a profit, considering salaries, benefits, physical plant expense, and general overhead. A virtual assistant has an entire stable of professional individuals and companies on retainer to make them available at a moment’s notice.

Consider the time and attention Social Media takes. Did you know that virtual assistants can provide frequent blogging or Facebook and Twitter updates for you? What about the valuable content marketing information? A good virtual assistant service has ghostwriters available to write about any topic, deliver finished articles with a twenty-four turnaround, while offering affordability.

Traditional marketing models are broken; customers are looking for companies to do business with that care about them. Companies that offer pertinent information that helps them to have better lives. The offering of free information, like an eBook, Whitepaper or Special Report helps customers learn about the products and services without being sold something. Creating a relationship of friendliness and care goes a long way once the buying decision is made. Customers select those firms that they feel good about, that have displayed an active interest in who they are as people. Free communication tools like these do that, but who has time to develop these? Your virtual assistant has the professionals at their disposal.

It’s true, you really can get more done with the help of a virtual assistant. By developing a relationship toward regular participation from occasional use will convince you of the ease in which you can grow your firm.

Top

What Can You Delegate This Week? Facebook!

What Can You Delegate This Week? Facebook!

Your company is already being talked about on Facebook — with or without you. Why not engage with your brand advocates and the conversation? A Facebook business page is a great marketing tool and enables users to interact with your business and brand in many different ways.

It is also an excellent way to distribute promotions, news and events as each post is distributed to your fans via news feed — potentially distributing your content to thousands of people on Facebook. Talk about viral marketing! We can help you to create a content strategy & plan for your Facebook business page or create and design a branded Facebook business page for your company, keeping lead conversion top of mind. Contact your assistant today to get started.

Interested in Facebook Support?

Call us today at (888) 884-3586 or schedule your complimentary consultation.

Top

Great Tool for Email Marketing – Newsletters

Great Tool for Email Marketing   NewslettersAs a small business owner it is imperative to keep your company name in front of your current and potential clients. In fact, in marketing there is a rule called the “seven times factor”, which states a customer must see your product or company name at least seven times before they will even consider buying from you. This means it’s up to you to get your name out there without alienating your prospective clients. Email newsletters or E-zines (as they are commonly called) are a great way to start!

There are many benefits to using email newsletters as part of your marketing campaign. The top 10 are:

  • Builds Relationships: It’s clear that building a relationship with your clients is of paramount importance in these high tech times. The more technology plays a part in marketing the more important it becomes for you clients to feel you are a “real person”
  • Informative: Keep your readers/clients up to date on your latest business information.
  • Convenient: Your newsletters go directly to the client’s main information source. Their email inbox.
  • Timely: Clients receive information about your customer just as it happens, no delay.
  • Viral: People can forward your newsletters to others, getting your name/products in front of even more eyes.
  • Low Cost: The cost of sending an email newsletter in minuscule. It is a fraction of what it would be to send a newsletter with first class stamps.
  • Targeted Audience: It is crucial that you are targeting your marketing efforts to maximize your sales. An email newsletter is particularly targeted because your subscribers have opted-in, they have asked you to send them more information.
  • Tracking: With programs such as Constant Contact, AWeber, Mail Chimp, you can track any number of variables, from how many people are opening your newsletters to how many are clicking on links, and which links they are clicking on.
  • Customer Retention: Most businesses don’t lose customers because of pricing, but because customers don’t feel important. Staying in touch with customers via email newsletters will give you the personal touch needed to make your customers feel important and remain loyal to your business.
  • Immediacy: The speed of email is a wonderful asset. You can decide to have a “one day sale”, send out a special newsletter and have a successful sale, all in the same day.

Newsletters are an extremely valuable piece of the marketing puzzle. We produce successful newsletters for many of our clients!

Top
Page 1 of 1