Many a small business owner has been frustrated with the difficult task of finding new clients while still maintaining their current work load. It is an ever present problem that can be solved with a few specific actions. If you have a marketing budget (which you should have listed in your business plan) you can maximize your dollars by hiring a consultant who specializes in social media connections.
A Social Media Consultant will be able to help you focus on the types of clients you are hoping to attract and which social media outlet is best suited for your purposes. There are a few options. If your business is in the service sector or retail you will find having a presence on Facebook and Pinterest to be extremely valuable. There are numerous ways to attract the right client to your services and location. You can offer a special discount for utilizing your business by a specified date; offer to give a 50% discount for their next visit if they refer a friend; or provide them with the option of a multiple-visit discount (i.e. buy three get the next one at half off.)
The objective of creating a profiles on social media sites is to create a way for current and potential customers to see what is happening in your business and to post comments about their experiences with your services and/or products. Get testimonials from current clients! Make sure to have your Facebook and/or Pinterest logos and URLs on your business card, invoices, brochures, etc. Anything that you hand out to a client or potential client should have your social media profiles listed.
I hope you find these suggestions of value.
Good luck … I foresee a huge increase in your business in the very near future if you set up a Social Media presence!