David J Dunworth

All posts by David J Dunworth

Mobile Apps – What’s the Big Deal?

Uploads top 1/2 million per day

It’s a HUGE deal, in reality.  Mobile Apps for business come in all shapes and sizes, as well as platforms. While Apple App Store offers more than one-half million apps, the Android Platform is actually out-pacing them, according to MobileMarketingReport.com.  In fact, this past May, Google announced that they were building an app on the Andriod operating system. Regardless of which platform, mobile apps for business is a “top tier tool” for businesses large and small.  With the current workforce of mobile app developers being inundated with requests, demand for mobile apps continues to gain strength in the marketplace, and…

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Why Traditional Marketing Agencies are Failing … and what to do about it

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Traditional marketing agencies that offer full service marketing, advertising and public relations services are disintegrating. Firms that have stood the test of time are filing Chapter 7, or re-organizing under Chapter 11. Why? Like so many others, these overly-staffed traditionalists failed to focus on the changing landscape of the digital age. Smaller, leaner and tech-savvy digitally-astute agencies are gaining market share on a daily basis.

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What to Look for When Hiring a Content Marketing Pro

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Everyone knows that newspapers have fired or forced out journalists left and right since the shrinking of newspaper revenues began some years back. It’s not for the lack of content; the news is still being reported, in blogs, online news organizations, the traditional news media, etc. Advertising revenues vanished as consumers are sick of the bombardment. Content marketing has taken over.

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Why You Need a Ghostwriter

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Your company story is important, and should be told in such a way to allow for the public to learn your value systems, beliefs and philosophies about the business you’re in. The written word is the way to transfer that knowledge; through eBooks, blog posts, articles, case studies, white papers and special reports.

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Social Commerce Publishing

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This year proves to be different from the past few for social commerce publishing. Historically, (as far back as the mid-80s) e-commerce was generated by the use of e-mail, while today we have multichannel platforms such as mobile web, video, embedded messaging, QR codes and more. Social commerce publishing has improved capture rates, improved sales and generated much more top line (and bottom line) revenues for e-commerce retailers on a global scale. It isn’t about the size of the e-mail list any longer.

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True to Your Corporate Values?

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In the good old days, corporations formulated their brands and corporate values from the inside out. That is to say, that the deeply held values of the person at the top insisted that the entire organization hold true to them as well. Firms such as Kellogg’s, Orville Redenbacher’s and a hundred other firms built by a single individual know, it’s all about character and reputation.

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Why Embracing Content Marketing Makes Sense

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Content marketing is more than a concept, it is a strategy that incorporates many different aspects of marketing. Content marketing is most effective when it is part of a well thought out marketing plan that results in the generation of leads and sales. A content copywriter is critical to the success of any content marketing strategy, as the phrase proclaims, “Content is King!”

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Social Media Marketing Costs

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Chief Marketing Officers, entrepreneurs and business owners are doing everything in their power to interface social media into the super-fast evolution of technology, and how they impact marketing. They already know that social media connects them with their audiences, but the information gap on the true costs involved in a social media campaign is widening faster than the learning curve.

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Social Media is about Being Social; Who Knew?

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I’ve learned some difficult lessons getting to know the ins and outs of social media networking. Like most business people over forty (I’m way over 40), I am relatively new to this whole Twitter, Facebook and Digg, Delicious world. Be that as it may, I am still aware of some realities that you can well afford to heed, if you want to avoid the scar tissue I gained this past year and one half from my trip to the social media marketing pool of regret. What did I learn, you ask? 1. Social means social, and doesn’t mean Sell. 2….

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More Ideas on Ideas

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A bright light should not be kept under a bushel basket. It should be able to shine its light and cut the darkness. A worthless light will only confuse those in the dark, and cause them to curse the darkness. I am not certain what consequence that cliche has to do with this article, but I liked the light bulb, as it seemed to shed some light on my recent thinking (pun intended).

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Inbound Marketing – From Tunnel to Funnel

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When communicating to potential customers, it is often a curiosity as to which method is must beneficial; advertising, public relations, blogs, articles. As consumers are tired of the bombardment of push pull advertising in their everyday lives, it is information that carries the day these days. By that I mean that consumers are turning a deaf ear to the wail of advertising mediums, and are searching out what interests them or what they might be considering as a need. With content being offered through articles, white papers, blogs, and news coverage, consumers are searching out products and services that appeal to their sense of real value. No longer is the consumer swayed by catchy jingles, catch phrases and slogans; they want credible information to assist in the buying decisions.

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Start Up Magic

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One of the first things that must be handled at the point of start up is developing the Brand. If you are uncertain what branding is, take a lesson from the masters. Branding at its finest can be found at such places at Virgin, Coke, Apple, Pure Michigan Ad Board, and a host of others. Branding is a lot more than a catchy logo; it’s about the entire customer experience. What the customer thinks of when he or she hears or sees your brand is fundamental to developing a living, breathing brand. A brand must be active, positively influencing the customer at an emotional level, and must create visions within the mind’s eye, those of greatness, quality, a total emotional experience.

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The New Customer Gold Mine

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New Customers; solid gold! Mining them is always a challenge, and can be expensive. Everyone knows new customers cost more than selling to an existing customer. There are technologic methods worth incorporating into your customer attraction strategies and the most effective and most affordable is through Mobile Marketing. The convergence of the mobile device with the ubiquitous texting tool for marketing has revolutionized the customer acquisition process. Texting is much more than quick messages back and forth to each other; the process has become a valuable method of inviting and gaining new customers that want to interact with you and your brand.

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Mobile Marketing as a Strategy

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Mobile Marketing – there’s a broad topic. The spectrum is broad, and consists of texting, mobile couponing, survey response, voting, video email, QR codes (2D barcodes), LBS (location based services), mobile web sites and mobile landing pages.

While there is no silver bullet when it comes to marketing, the use of technology is by far becoming the all-important medium for advancing customer interaction. Let’s take a look at one component; mobile marketing through texting.

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Deal of the Day vs. Mobile Marketing

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The company known as Groupon has revolutionized email marketing, becoming a multi-billion dollar valued business and did it in a mere two years. Copy-Cat business models are carving their own niche into the market, but let’s face it, unless Groupon implodes, they have little change of becoming a direct competitor on a national scale. Don’t get me wrong, I think the Deal of the Day concept is terrific, and Groupon is to be saluted as achieving the unachievable; making email marketing a viable business model.

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Print is Dead for Obituaries

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We all know the Internet and the social media revolutions have rung the death knell for traditional newspapers. Print newspaper sales are in deep decline, as advertising revenues have been diverted to other media. As out population embraces digital technology and abandons traditional print, there is a brand new market currently under served.

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Got S.M.E.?

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So, tell me, do you have social-marketing expertise? Think you have what it takes to claim “subject matter expert” in the social media space? These types of survey questions are asked all the time, and the responses usually hint at a white lie, although you can’t tell the respondents that.

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