Here is a good question: If you had to pay to use Twitter, would you still participate?
Jeffrey I. Cole, the Annenberg School’s director of the Center for the Digital Future, explains,
“Consumers really want free content without advertising, but ultimately they understand that content has to be paid for one way or another.” However, Cole continues, “Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free.”