The old school marketers may be somewhat intimidated by the new school marketers. Don’t! The same techniques we learned before cell phones, laptops, and iPhone apps are the same techniques used today. They are simply done in a different arena. There is a lot to benefit from being technically savvy. Doing your research and knowing your way around Twitter, Facebook, LinkedIn, Tumblr, and the hundreds of other communities available can certainly put your name out there and give you exposure. And even better, these are no-cost marketing tools. But marketing is still marketing. You must put forth a reasonable amount of effort to get a desireable return. That means,…