Email Marketing

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The Easy Road from Blogger to “Infopreneur”

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It is often said that content is king when it comes to building an online presence for your brand. One of the most cost effective and high impact ways to generate and distribute the high quality content that you produce is through publishing a blog. As a subject matter expert in your field, it should not be very difficult to regularly produce high-quality content in order to generate a very informative, well followed blog.

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Easily Stay Top-of-Mind with Your Customers with Email Marketing

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How can email marketing help you? In more ways than you think! Do you have an overstock that must be quickly sold or need to let customers know of a new service you provide? Email is an affordable tool that allows your business to communicate effectively with customers, clients or members and build strong, successful, and lasting relationships with them. Since email marketing is conducted in an opt-in environment (customers agree to receive your emails) the information or offers you send are expected and welcome. How can email marketing help your business? – A newsletter with relevant information to stay…

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Pretty Poison: When Graphics Kill Your Healthcare Marketing Message

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Six fatal design flaws that can muzzle your results—and what to do instead By Lonnie Hirsch and Stewart Gandolf, MBA The effectiveness of even good-looking marketing materials can be poisoned by any of these classic design flaws. Here’s how to spot the most common art and visual mistakes in the making and what to do instead. It’s practically impossible to describe excellent healthcare marketing materials. It is an elusive mix of creativity that brings together exactly the right combination of words, images, color, space, and a hundred other things to produce a medical service brochure, an in-practice poster, or a hospital…

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4 Essential Questions To Ask About Your Marketing Program

4 essential

I consistently hear the question, “Is marketing an art or a science?”  And my answer is always the same:  if you want to make marketing work for you – you must make it a science.  You have to ensure that all your decisions are calculated and based on sound information.  This is why research and measurement are the two most important aspects of marketing – the rest are just execution tools, and that is where much of the art comes in. This leads to the point of this blog: Are you asking the right questions about your marketing program? If…

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Measure Your Marketing

As spring is right around the corner, I hope you are thinking about growing your business too.  To that end, you should be just about ready to kick your marketing into high gear.  Part of their higher gear includes measuring your marketing and no, I don’t mean measuring it with your gut.  “I think its working”…or…even worse, ‘I don’t know if it is working’, just isn’t acceptable any more. One of the beautiful aspects of marketing is it is quantifiable.  Websites, email campaigns, pay per click programs, sales outreach, even public relations all come with measurable metrics by which you…

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Technology Hasn’t Changed the Game – Just the Playing Field

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The old school marketers may be somewhat intimidated by the new school marketers.  Don’t!   The same techniques we learned before cell phones, laptops, and iPhone apps are the same techniques used today.  They are simply done in a different arena.  There is a lot to benefit from being technically savvy. Doing your research and knowing your way around Twitter, Facebook, LinkedIn, Tumblr, and the hundreds of other communities available can certainly put your name out there and give you exposure.  And even better, these are no-cost marketing tools.  But marketing is still marketing.  You must put forth a reasonable amount of effort to get a desireable return.  That means,…

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E-asy and E-ffective E-newsletters

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Despite popular belief, you do not have to be a tech wiz or a seasoned writer to effectively write and publish your own e-newsletters (don’t get me wrong – knowing how to use a listserv and being able to conjugate a sentence does help).

If you are proficient in a certain trade, then you obviously have the know-how to write about it. The question is, can you write about it with enough “pizzazz” in order to draw more customers to you? Stating the obvious is always helpful in e-newsletters, but providing “nuggets” of information that your customers (both current and potential) can use will have them looking to you as a valuable resource, and hopefully a business partner, as well.

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