Social Media Blog

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The Goldmine of Pinterest

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There is endless potential to find new clients on the hugely popular social networking site Pinterest. People engage in this phenomenon to relax, as a means of self-expression and to foster creativity. Displaying your company’s products and services on a Pinterest board is ingenious as users can leisurely browse your inventory from the comfort of home while enjoying one of their favorite pastimes. Pinterest fanatics virtually “pin” images of everything from apparel, furniture and recipes to art, fitness regiments and dream travel destinations onto cyber cork boards to save their finds. Users invest considerable amounts of time chronicling and archiving…

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Why You Need a Ghostwriter

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Your company story is important, and should be told in such a way to allow for the public to learn your value systems, beliefs and philosophies about the business you’re in. The written word is the way to transfer that knowledge; through eBooks, blog posts, articles, case studies, white papers and special reports.

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Does Putting It Off Cost Anything?

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I’ve come to realize that every platform has a place for different levels of interaction and communication styles. Each is a touch point opportunity for you to get to the people you would like to serve. The BIGGEST challenge now is finding out how to get all of it done… But now that I have a plan, I can delegate pieces to others more efficiently and effectively.

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Why You Need a Virtual Assistant

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You will find that that you can get more done by adding something missing in your company. Regardless of size, there is always a project, deadline or urgent matter that puts stress on the organization. Too many of those situations de-motivate staff, lower productivity on day-to-day operations, and can lead to customer dissatisfaction, should the deadlines slip. Virtual Assistants are much more than administrative support personnel

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Social Media Marketing Costs

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Chief Marketing Officers, entrepreneurs and business owners are doing everything in their power to interface social media into the super-fast evolution of technology, and how they impact marketing. They already know that social media connects them with their audiences, but the information gap on the true costs involved in a social media campaign is widening faster than the learning curve.

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Social Media is about Being Social; Who Knew?

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I’ve learned some difficult lessons getting to know the ins and outs of social media networking. Like most business people over forty (I’m way over 40), I am relatively new to this whole Twitter, Facebook and Digg, Delicious world. Be that as it may, I am still aware of some realities that you can well afford to heed, if you want to avoid the scar tissue I gained this past year and one half from my trip to the social media marketing pool of regret. What did I learn, you ask? 1. Social means social, and doesn’t mean Sell. 2….

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Stop Distracting Me!

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Welcome to the club! It’s been estimated that distractions and interruptions steal up to two hours per day of productive time for the average worker. And as new technologies make the world increasingly interconnected, it looks like it will only get worse – if we let it.

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Facebook URL, Shortened

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Recently, one of the LinkedIn groups I belong to posed the question on how to shorten the lengthy Facebook URL. Once you receive 25 “likes” on your fan page or business page, you may obtain a shorter, more appealing and user friendly URL in just a couple steps.

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Finding a Balance: How Much Time Should You Dedicate to Social Media?

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Since the rise of social media in recent years, companies have slowly been coming to the realisation that it can actually be a very useful marketing tool – especially in regards to customer relationship management and brand awareness. There have been countless companies that have now launched a social media presence – from well-known brands to smaller start-up businesses – and each of these companies take the time to maintain it each day.

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The Number One Way to Connect Your Email and Social Media Marketing

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With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels. Still, for those at the beginning of the process it pays to know where to start. I’m often asked what the number one way to connect email and social media marketing is, so whether your presence on social media is brand new or you’re an experienced marketer wanting to make sure you don’t overlook the obvious, here’s my answer:

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Got S.M.E.?

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So, tell me, do you have social-marketing expertise? Think you have what it takes to claim “subject matter expert” in the social media space? These types of survey questions are asked all the time, and the responses usually hint at a white lie, although you can’t tell the respondents that.

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Why Do You Want More Facebook Fans?

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I have to admit it I, like everyone else, have been obsessing over how many Facebook fans I have. Right now I have 986 fans and I really want to get to 1,000. Why is it so important? Wouldn’t I be better off with 500 fans who are potential clients that are engaged and participating in my Facebook discussions rather than 1,000 random people that have no interest in my business?

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6 Social Media Marketing Mistakes…and How to Fix Them

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With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, we all still make our fair share of mistakes when executing our social media marketing campaigns.

As an owner of a social media-marketing firm, everyday I speak with people who are trying to make the most out of their Facebook and LinkedIn profile, or making their “tweets” count on Twitter. The following are a few of the most common mistakes that I have seen companies make on social media and what we can do to combat them in the future.

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