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Facebook URL, Shortened

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Recently, one of the LinkedIn groups I belong to posed the question on how to shorten the lengthy Facebook URL. Once you receive 25 “likes” on your fan page or business page, you may obtain a shorter, more appealing and user friendly URL in just a couple steps.

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The Number One Way to Connect Your Email and Social Media Marketing

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With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels. Still, for those at the beginning of the process it pays to know where to start. I’m often asked what the number one way to connect email and social media marketing is, so whether your presence on social media is brand new or you’re an experienced marketer wanting to make sure you don’t overlook the obvious, here’s my answer:

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Why Do You Want More Facebook Fans?

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I have to admit it I, like everyone else, have been obsessing over how many Facebook fans I have. Right now I have 986 fans and I really want to get to 1,000. Why is it so important? Wouldn’t I be better off with 500 fans who are potential clients that are engaged and participating in my Facebook discussions rather than 1,000 random people that have no interest in my business?

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6 Social Media Marketing Mistakes…and How to Fix Them

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With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, we all still make our fair share of mistakes when executing our social media marketing campaigns.

As an owner of a social media-marketing firm, everyday I speak with people who are trying to make the most out of their Facebook and LinkedIn profile, or making their “tweets” count on Twitter. The following are a few of the most common mistakes that I have seen companies make on social media and what we can do to combat them in the future.

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Social Media – Schmedia

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There are certainly benefits to social media. The expediency of disseminating information and building relationships are infinitely greater. The ability to create meaning with brevity is certainly useful in this “instant gratification” society. (I recently read a suggestion that voice mail should be 140 characters!) Any invention is replete with ingenuity and creativity. But it is still our choice as to which invention we avail ourselves of.

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Social Media – Before Diving In, Know How to Swim!

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Very few of us like to admit failure. Especially when it comes to something that appears to be so easily done by others. But just because it appears easy, is that reason enough to dive right in? Certainly not! I remember being six years old and spending a typical day at Coney Island. On this particular day my family left the beach and ventured into the Steeplechase Pool. I recall staring at the line of kids of all ages as they anxiously awaited their turn on the diving board. I watched as they bounced up and down on the board…

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The First Internet Revolution

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It came close in Iran in the summer of 2009, but brutality and murder by the government there put it down.  It succeeded  in Egypt, because the government and military were enlightened enough to listen to the people. The peaceful revolution in Egypt was propelled and made possible by many things, but none so prominent as the Internet.   The three pillars of new new media, of consumers becoming producers of information – Facebook, Twitter, and YouTube – kept the world in constant touch with what was happening in Egypt, and allowed Egyptian protesters to keep in touch with one another.  …

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5 Tips to Better Facebook Pages

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It is not a surprise that so many of you have been asking for more quick and easy tips to building and promoting your Facebook Pages – they are more popular than ever at the moment!

For example, on my radio show, The Social Media Chef, a few weeks back we focused on Facebook Pages and the comments were through the roof. The next week I continued on the topic of Facebook Pages with yet another mountain of comments.

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What I Learned By Getting Booted Off of Facebook 3 Times? By Stephen T. Jones

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About a year ago me and one of my facebook friends (Alex Karis) were chatting on the phone and I told him how I got booted off of facebook 3 times. He had mentioned that this was a great idea for a book and today I decided to write a sub-chapter and it goes a little something like this. The reason that I am doing this is not to teach people about the social networks I believe it is must deeper than that. I also believe that this is a great opportunity to change the way we do good things…

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