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Employers Battle with Workers over Linkedin Contacts

Aug 04 2011
by Leslie Allan
In Featured Articles , LinkedIn , Social Media Blog
5 Comments

Businesses and employees are joining social networks to establish and maintain contacts and customers. But who owns the information when an employee leaves the company? Courts are just beginning to consider the question, but business owners can take protective steps today.

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The Number One Way to Connect Your Email and Social Media Marketing

Jul 29 2011
by Karen Talavera
In Facebook , LinkedIn , Social Media Blog , Twitter
0 Comments

With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels. Still, for those at the beginning of the process it pays to know where to start. I’m often asked what the number one way to connect email and social media marketing is, so whether your presence on social media is brand new or you’re an experienced marketer wanting to make sure you don’t overlook the obvious, here’s my answer:

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What’s the ROI of Social Media? Here are the answers!

Jul 05 2011
by networkerplus
In Facebook , LinkedIn , Social Media Blog , Twitter
5 Comments

It’s a question that’s often asked.

As the former Kodak Executive, Jeffrey Haylett asked, “What’s the Return of Ignoring?”

Yes, with the right strategy, you can indeed make more money through effective use of social media, however, here’s the key point that so many struggle to comprehend…..It’s not just about money!

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6 Social Media Marketing Mistakes…and How to Fix Them

Jun 17 2011
by Chris Tompkins
In Facebook , LinkedIn , Social Media Blog , Twitter
1 Comment

With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, we all still make our fair share of mistakes when executing our social media marketing campaigns.

As an owner of a social media-marketing firm, everyday I speak with people who are trying to make the most out of their Facebook and LinkedIn profile, or making their “tweets” count on Twitter. The following are a few of the most common mistakes that I have seen companies make on social media and what we can do to combat them in the future.

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Why is Grandma Using Facebook and Uncle Joe Using Twitter?

Apr 27 2011
by Chris Tompkins
In Facebook , Featured Articles , LinkedIn , Social Media Blog , Twitter
5 Comments

The social media landscape is changing at a rapid rate. The reason? More people are joining the “social media game” everyday….some who you wouldn’t even expect!

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Why Aren’t You Promoting Your Social Profiles? 10 Ways to Make it Happen

Apr 27 2011
by Chris Tompkins
In Facebook , Featured Articles , LinkedIn , Social Media Blog , Twitter
2 Comments

When going through numerous articles on social media strategies it dawned on me that there was a glaring omission: tactics on how to promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter.

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Social Media – Schmedia

Apr 07 2011
by Wendy Scharfman
In Facebook , Featured Articles , LinkedIn , Social Media Blog , Twitter
0 Comments

There are certainly benefits to social media. The expediency of disseminating information and building relationships are infinitely greater. The ability to create meaning with brevity is certainly useful in this “instant gratification” society. (I recently read a suggestion that voice mail should be 140 characters!) Any invention is replete with ingenuity and creativity. But it is still our choice as to which invention we avail ourselves of.

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5 Steps for Connecting on LinkedIn Part 2 of 2

Mar 20 2011
by Christian J. Farber
In Featured Articles , LinkedIn , Social Media Blog
0 Comments

Want to stand out amongst the crowd and get noticed by recruiters, hiring managers, and other executives? Here are some strategies I used to establish relationships and speak with dozens of companies in my career search during a failing economy, much of it facilitated by LinkedIn.

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Converting Your LinkedIn Connections Into Customers

Mar 08 2011
by Chris Tompkins
In Business Blog , LinkedIn , Social Media Blog
1 Comment

Last time you checked your LinkedIn stats, you had a good number of connections, and it seems to be growing every day. But what does it all mean? How can you take those numbers and turn your connections into business?

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What Are You Doing Wrong on LinkedIn?

Mar 07 2011
by Chris Tompkins
In Business Blog , Featured Articles , LinkedIn , Social Media Blog
2 Comments

So you’re ready to get started networking on LinkedIn and converting those contacts to leads and partnerships. But what’s the best way to go about it?

Think of LinkedIn as your online resume. It’s a spot for potential employers/clients to find out more about you. Make sure to completely fill out your profile (including an appropriate photo) and keep it updated. (The more complete the better – LinkedIn profiles adds to your overall SEO power.) Don’t forget to ‘tag’ your profile with the appropriate keywords, as it will help others find you.

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Social Media – Before Diving In, Know How to Swim!

Mar 07 2011
by Paul Segreto
In Facebook , LinkedIn , Social Media Blog , Twitter
0 Comments

Very few of us like to admit failure. Especially when it comes to something that appears to be so easily done by others. But just because it appears easy, is that reason enough to dive right in? Certainly not! I remember being six years old and spending a typical day at Coney Island. On this particular day my family left the beach and ventured into the Steeplechase Pool. I recall staring at the line of kids of all ages as they anxiously awaited their turn on the diving board. I watched as they bounced up and down on the board…

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Does Your LinkedIn Profile Have a Photo?

Your LinkedIn profile picture build your connection with others. Here are best practices for choosing a LinkedIn profile photo to put your best face forward with your network.

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Utilizing Groups on LinkedIn.com – What are Groups?

Feb 25 2011
by Michelle Gilstrap
In Business Blog , LinkedIn , Marketing Blog , Social Media Blog
2 Comments

You are on LinkedIn. You have your Profile complete and now you notice there is a Groups Tab. You click on it, and a whole new World opens up. (This is a Repost from my blog, posted on Feb. 4th.) Yes, there are specific industry Groups on LinkedIn.com that I highly recommend for those who may not be using these Groups, go and check out this tab. Some you must ask to be a member and some you just click and you are a member. Some are closed groups which means the discussion is not on the internet and is not…

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