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The Number One Way to Connect Your Email and Social Media Marketing

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With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels. Still, for those at the beginning of the process it pays to know where to start. I’m often asked what the number one way to connect email and social media marketing is, so whether your presence on social media is brand new or you’re an experienced marketer wanting to make sure you don’t overlook the obvious, here’s my answer:

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6 Social Media Marketing Mistakes…and How to Fix Them

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With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, we all still make our fair share of mistakes when executing our social media marketing campaigns.

As an owner of a social media-marketing firm, everyday I speak with people who are trying to make the most out of their Facebook and LinkedIn profile, or making their “tweets” count on Twitter. The following are a few of the most common mistakes that I have seen companies make on social media and what we can do to combat them in the future.

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Social Media – Schmedia

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There are certainly benefits to social media. The expediency of disseminating information and building relationships are infinitely greater. The ability to create meaning with brevity is certainly useful in this “instant gratification” society. (I recently read a suggestion that voice mail should be 140 characters!) Any invention is replete with ingenuity and creativity. But it is still our choice as to which invention we avail ourselves of.

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Social Media Recruiting and Getting Results!

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I read a recent article by Bill Boorman about how one recruiter hired 27 IT staff through Twitter. The candidates he sourced were very much passive candidates who did not have CV’s. The techniques used by this recruiter would be one’s that a savvy salesperson or marketer would use to find their target audience. The most important thing that one can do is to firstly have a very good understanding of who these candidates are that you are searching for. Without this it is impossible to know where to find them, recognize them and know how to engage with them….

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Social Media – Before Diving In, Know How to Swim!

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Very few of us like to admit failure. Especially when it comes to something that appears to be so easily done by others. But just because it appears easy, is that reason enough to dive right in? Certainly not! I remember being six years old and spending a typical day at Coney Island. On this particular day my family left the beach and ventured into the Steeplechase Pool. I recall staring at the line of kids of all ages as they anxiously awaited their turn on the diving board. I watched as they bounced up and down on the board…

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The First Internet Revolution

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It came close in Iran in the summer of 2009, but brutality and murder by the government there put it down.  It succeeded  in Egypt, because the government and military were enlightened enough to listen to the people. The peaceful revolution in Egypt was propelled and made possible by many things, but none so prominent as the Internet.   The three pillars of new new media, of consumers becoming producers of information – Facebook, Twitter, and YouTube – kept the world in constant touch with what was happening in Egypt, and allowed Egyptian protesters to keep in touch with one another.  …

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