Despite popular belief, you do not have to be a tech wiz or a seasoned writer to effectively write and publish your own e-newsletters (don’t get me wrong – knowing how to use a listserv and being able to conjugate a sentence does help).
If you are proficient in a certain trade, then you obviously have the know-how to write about it. The question is, can you write about it with enough “pizzazz” in order to draw more customers to you? Stating the obvious is always helpful in e-newsletters, but providing “nuggets” of information that your customers (both current and potential) can use will have them looking to you as a valuable resource, and hopefully a business partner, as well.