If you’re considering using Facebook to promote your business, chances are you’ve asked yourself one of the following questions: “What is the difference between profile and group, page and profile…what should I choose?”
You are not alone in your confusion. I speak to people every day that are trying to make sense of the Facebook landscape and with good reason – it can be a wonderful way to increase your branding, profile, customer service and much more. Plus, the stats it boasts are not too shabby:
- Facebook has over 500 million active users.
- 50% of these active users log into Facebook in any given day.
- The average user has over 130 connections/friends.
- People spend over 700 billion minutes per month on Facebook.
So as you can see, as a promotional tool for your business is extremely attractive.
Though when trying to make sense of where to start, items such as profile, page and group can get confusing and it is unclear of where to start. To help you get the most out of your time on Facebook, here is a crash course on the main promotional touch points that are available for you to use:
Facebook Profile (Home)
I suggest you start using Facebook by creating a Profile. Your Facebook profile is about you, the individual. By this I mean that everything about you is relevant in your Facebook profile: your professional experience, your favorite opinion leaders, your eduction, your top films….basically anything that gives a full picture of who you are.
Many make the mistake of making the profile limited to only personal items, but I firmly believe your business is part of you, so share it!
My top tip for creating your profile is to be honest, complete and if you want to be contacted, share as much contact information as you can!
Facebook Page (Work)
Designed for branding, profile building, self-promotion and much more, your Facebook Page is a sort of mini-storefront. As such, use a friendly, casual, but professional demeanor. Provide useful information, links to articles and blog posts, images and video – anything that creates perceived value. Because all status updates appear in your fans’ news feeds (making it visible to all their friends), FB Pages can help attract new fans (customers) through existing clients.
Analytic tools are provided and customization is available, allowing you to monitor your progress and bring your pages to life. With unlimited fans and multiple administrators possible, Pages becomes the best choice for businesses.
One of the latest additions to many Facebook pages are the custom landing page, a great eye-catching tool!
Facebook Groups (Club)
Find like-minded individuals through the FB Group. People like to do business with those they trust and feel most comfortable with. A group can be organized around your business or product, creating a community – but be sure to provide something of value to your members. This is not the place to market aggressively; instead it is a forum where customers can get advice or to learn to use the products you sell.
FB Groups can be Open (anyone), Closed (group admin approves members) and Secret (Only members and those invited know about the group).
And there you have it! It is a first step, but definitely an important step. Understanding the Facebook landscape is extremely important before jumping in to build and market your brand.
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I am the CEO and Founder of Go! Media International and we are an online marketing strategy and execution firm.
My marketing and technology skills have been honed in my 10+ years of professional experience gained studying and working internationally in the UK, USA, South Africa and China to name a few. During this time I personally executed numerous online (and offline) marketing initiatives which fueled my hunger, the passion and the drive in the industry.
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