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Social Media – Schmedia

There are certainly benefits to social media. The expediency of disseminating information and building relationships are infinitely greater. The ability to create meaning with brevity is certainly useful in this “instant gratification” society. (I recently read a suggestion that voice mail should be 140 characters!) Any invention is replete with ingenuity and creativity. But it is still our choice as to which invention we avail ourselves of.

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First Impression

As a business owner you’re aware that if I buy something from you one time, it doesn’t make me a customer. A customer does repeat business with an establishment and repeat business is dependent on building trust and rapport. If the first impression you make “stresses” me (the customer), any opportunity you had to sell your product or service has just been totally closed off. You know the saying: “you never get a second chance to make a good first impression”.

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The Distinction Between a Business Coach and A Consultant

As our firm offers both, we are often asked to make a distinction between business coaching and consulting. Before diving into the differences between the professions, it is important to note that they do have at least one major thing in common: both business consultants and business coaches are agents of change. They have been hired to help move an individual, group or company from where they currently are to where they want to be. The differences lie in the inherent relationship between the client and the consultant/coach and the tactics used to achieve change.

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What is Search Engine Optimization (SEO) and How Important is it For Your Website?

Wikipedia describes it as “the process of improving the visibility of a website or a web page in search engines via the ‘natural’ or un-paid search results.” Search engine optimization is continually evolving. No longer can you upload a website to the internet and leave it. Constant revising, updating and evaluating is required to keep your website on the first few pages of a search. Google is the #1 used search engine in the world; in fact, Google provides the information for smaller search engines like Ask.com. So how do you get your website found by Google? First, you need…

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Social Media Recruiting and Getting Results!

I read a recent article by Bill Boorman about how one recruiter hired 27 IT staff through Twitter. The candidates he sourced were very much passive candidates who did not have CV’s. The techniques used by this recruiter would be one’s that a savvy salesperson or marketer would use to find their target audience. The most important thing that one can do is to firstly have a very good understanding of who these candidates are that you are searching for. Without this it is impossible to know where to find them, recognize them and know how to engage with them….

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Proud of Being a Control Freak? I Think You’re Robbing Your Business Blind

If you add up all those missed opportunities, the mis-use of resources, the reduced level of contribution from others, the reduced performance or value of your enterprise, how much would that be (in real dollars, please). Still think you’re really in control? Still think this is a hallmark of a business owner who’s really lavishing loving care on her/his growing enterprise or is this a thief in control freak’s clothing?

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Are You a Procrastinator? Stop it!

There’s nothing wrong with taking a break, but you know procrastination when you see it. Here’s how to recognize the signs of procrastination and stop the cycle of excuses and delays so you can achieve more success in life and in business. If you have ever been a leader, manager, or business owner with employees, you’ve experienced what it’s like delegating an important task under deadline. From experience, you’ve probably learned who you can trust to complete the task well, and on time, when others fall short. Have you ever delegated a time-sensitive task to an employee only to find…

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How Much Do You Love Your Business?

By Janette Burke, ‘Your Marketing Magnet’ If you’re like most of us, I’m sure you stared your business with drive, passion and commitment. But over time, your goals, ideologies and intentions may have shifted – to the point that you feel restless and resentful.  So here are some questions for you to answer to determine if you’re still in love with your business, or if it is time for a change: Why did you start your business? A. To make money. B.  To be recognized. C. The challenge. D. Believed in what you were doing. How often do you wake up and look…

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7 Techniques to Thrive in Any Economy

You are more than likely among the fortunate few if you are reading this. You are an entrepreneur or contemplating being an entrepreneur. You have an opportunity to control your hours, lifestyle and income. You can re-invent yourself whenever you choose and you know how to make relationships work for you. But the last two years have proved a challenge. Those who have money are holding on to it and those who don’t have the money to work with you are fewer and further apart. Has it ever occurred to you the money is always out there, it never goes away, it’s…

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How to Attend Business Events and Stay Energized

It’s been a few years since I regularly attended live events and in 2010 I decided it was time to see what’s been going on that I might not know. I’m always open to learning and it’s a great way to connect with people I might not know. However, I’m now 69 and certainly didn’t take into account how my own level of energy might be if it was a two or three day event or, horror of horrors 4 days, which one was! The main thing I realized after the first live event I attended last year was that…

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