Over the years I have been approached by many companies who, in one way or another, claim to be the “Magic Fairy”. They claim if you come on board with them, they will guarantee you number one organic placement for a specific keyword in Google.
Really? My reply is usually, “No thanks, but feel free to tell the Magic Fairy to pay me a visit when she has a chance.”
I cannot stress enough that SEO is not a magic trick. You know that, right? The Magic Fairy is not going to suddenly make your SEO world perfect and move your listing to the top of Google.
Often times a salesman will take it a step further and stress that they are different than other companies, which is fine. I’m here to tell you that anyone who comes to you and guarantees organic rankings is just blowing smoke up your rear-end.
So, what are a couple of things to watch out for?
- Unreasonable pressure. Anyone who pressures you to give them an answer or the deal will not be there in the morning is full of bologna. If the deal is there today, then it will be there tomorrow. If for some reason it’s not, then they are not the company for you. Their deadline isn’t your deadline.
- Misleading traffic reports. Ask them to provide you with proof of their success. This can be in the form of how their rankings have increased other clients sales/leads. I would caution that if they only provide you with the number of visitors, this can be misleading. Example, say they give you stats that say when they started with Company X, they were getting 1,000 visitors a month and now they are getting 3,000. That’s great, but where are they coming from and are they staying or bouncing off right away. There is much more to it than that.
Bottom line, follow your gut. If it sounds too good to be true it usually is. If you are uncertain, err on the side of caution and wait. You’ve worked hard for your money. Waiting a couple of days and doing a little research is well worth it.
Remember..there is no SEO Magic Fairy.
As an internet marketing specialist, my goal has always been to help people. I take great pride in teaching people how to do things the right way. No tricks! Just plane old-fashioned hard work.
As a martial artist, I have learned the importance of a strong foundation. The same goes with seo and internet marketing. You need to learn the basics and become great at it. With a strong foundation, everything else will fall into place.
I work with my wonderul clients on their search engine optimization (SEO), social media marketing, blogging needs, and more. Basically, I am here to show them the way and answer their questions. The goal is for them to be able to run the ship on their own.
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